On-page Search Engine Optimization

On-Page SEO 

Google Crawling

Google crawling is the process of following the path of a site. It will scan the websites by following links from one webpage to another. This is done by Google web crawlers or web robots. Spidering is the another name for crawling.

 Google crawling is starts from the URL of that page and it goes through the path of that site.

Page Optimization

A page should have two sections, head section and body section. For analyzing the identity of a page Google use the tittle tag with in the head section. Meta tag is mainly used to check whether the heading and contents are matching.

Head Section

In head section we will stick on  the information's like seo tittle and meta description. The most important part of  head section is seo tittle. Seo tittle is mainly shown in two ways. one is when we load that site or page  and other is when Google list this page in its search result. When Google list our page in its search results, it will shown the seo tittle and information's in meta tag.

This portion is called snippet. 

Seo tittle should have some important properties  and they are,

•  should include focusing keyword
•  should not have any spelling mistakes and grammatical errors
•  should be impressive and meaningful
•  it should be unique. 

Seo tittle may contain up to 55-60 characters and 5-12 pixel width. This is because Google search box will allow only 71 characters. When we use characters which have high width we can use  up-to 60 characters.  

The next part is meta description. Meta tag is mainly used to describe the identity of a page or a post. When we are optimizing a page,  in meta description content we can use 155 - 160 characters. Whereas in post optimization it should with in 154 - 160 characters. This is because in post there is a chance of displaying the publishing date. The contents in the meta description must be unique and it will be in a brief form of that description. Meta description must be free from grammatical errors, spelling mistakes and should be unique. Presence of focusing keyword at once in meta description in a meaning full way is good for crawling.

 An example of meta description tag,

<meta name="description"  content="   "/>  We can add the description in the space in between the " ".

<meta name="robots"  content="noodp"/>this is default meta tag, it commands the Google to crawl that page.
if we doesn't want to crawl a page we can use this tag  <meta name ="robots" content="nofollow"/>. 

If we are not given the seo tittle in head section then  Google shows h1 in its snippet. If h1 is not there then h2 is displayed. If the seo tittle didn't match the description then rank of that page becomes low. If a page doesn't have any meta description tag Google will choose some content portion of that page and display it in snippet. 

Body Section

Body section is mainly contains the information's like headings, images, contents, links of that page. In body section the main heading h1 is very important because the user first focus on this heading.
 h1 should be

• meaningful
• free from spelling mistakes and grammatical errors
• match with the contents
• short

We should use one h1 for one page otherwise Google bolls get confused about the identity of the page and sent it to the sandbox. We can also use subheadings like h1, h2, h3 etc.. Too much subheadings are not good for crawling. 

Image Optimization

Google crawler  will analyze an image depending on 3 factors

• Alt tag
• File name of that image
• Contents in publishing page which around the image 

We can add this Alt tag in two ways. First one is adding the tag in HTML page, and other one is adding Alt name in image properties. 

Content Optimization

While doing content optimization, we should arrange the contents in a way which helps the user. Keyword density is a term related to content optimization, but Google doesn't consider this while listing a page. If we use one focusing keyword with in 100 words the keyword density for that page is 1%. When we optimizing a content, we should always check whether the focusing keyword is included. It gives more credibility for that page. The interactive portion in descriptive content of a page is anchor tag added words. This words are more visible and interactive, and they helps the crawler to work fast. When adding anchor text we should ensure that it is not same as focusing keyword. In descriptive content the presence of focusing keyword in-front of any . Or , is beneficial for listing. The presence of focusing keyword in first sentence will give more clarity about the identity of the page, and it is beneficial when Google will listing that page.  Simple and small sentences can gain high reading ease score and this is good for achieving high rank.

Authorship optimization is done by using Google+. If a page have large authors to publish then the credibility of that page becomes high. Likewise if we have an authorship to edit large number of blogs, then our editorial power becomes high.

Silpa Sreenivasan